Insights
Growth, AI and hospitality, in public
Practical guides for hotels, villas, restaurants and cafés — and essays on AI and the shift from tools to workforce.
Hospitality Growth
Weekly, practical guides to getting more bookings and more covers — without making content.
Choosing a Hotel Marketing Agency Dubai: Your Guide
Learn how to effectively market your hotel or resort in Dubai and Abu Dhabi, focusing on practical, actionable steps.
How to Get More Direct Bookings for Your Hotel or Resort
Discover practical strategies to increase direct bookings for your boutique hotel, resort, villa, or homestay today.
Boost Your Business with Automated Intelligent Reels Ideas for Restaurants
Discover practical, actionable Instagram Reels ideas to grow your restaurant, cafe, or dessert bar’s online presence and attract more customers.
Real Estate Growth
Weekly, practical guides for agents and brokers: more enquiries and viewings from the listings you already have.
The AI Tiger
Why humanity may have started a race it can no longer stop.
Part 1
The AI Tiger Has Been Released
Why humanity may have started a race it can no longer stop.
Part 2
Riding the AI Tiger
The question is no longer whether to invest in AI — for the major players, that decision is already made. The only question left is how fast you can move without falling behind.
Part 3
Who Is Feeding the Tiger?
Follow the money. Follow the power. Follow the compute. The AI race has created an ecosystem connecting chips, data centers, electricity, investors, and governments — and it's becoming self-reinforcing.
Part 4
When the Tiger Learns to Hunt
AI is moving from answering questions to taking actions. The question is no longer how intelligent AI becomes. It's how much autonomy we're willing to give it.
Part 5
The Tiger Goes to War
The next arms race may not be about better weapons. It may be about making decisions faster than the enemy — and that changes what human control actually means.
Part 6
Can We Put the Tiger Back in the Cage?
We are trying to regulate a technology that is moving faster than the institutions trying to control it. My blunt answer: probably not — not completely, and not the way we controlled anything before it.
Part 7
Living with the Tiger · Finale
We released the Tiger. We rode it, fed it, taught it to hunt, took it to war, and tried to put it back in the cage. The uncomfortable conclusion: the cage may never have been the answer.
The AI Organization
How organizations adapt when AI joins the workforce.
Part 1
AI Is Leaving the Screen and Taking a Seat at Your Desk
What happens when AI stops being a tool and starts becoming a worker?
Part 2
The Org Chart Was Designed for Humans. What Happens When AI Joins the Workforce?
For more than a century, organizations have been built around one assumption: people manage people. What happens when part of the workforce isn't human anymore?
Part 3
The Most Vulnerable Job in the AI Era Isn't the Employee. It's the Manager.
Ask people which jobs AI will replace first, and the answers all point down the org chart. I think we're looking in the wrong direction — the biggest disruption may happen in the middle, not the bottom.